AAfter fifty years, we look at CFA and assess its relevance. The social issues and challenges remain (some more complicated) and the interventions need to adapt. Hence, the organization has been transformed. We see a more collaborative way of doing things. Departments have been restructured so that they work interdependently and share in the accountability. At the center of the merged departments of Publications, Training and Electronic Media is the newly formed PROGRAMS DEPARTMENT. Its main task istorespond to CFA’S Priority Themes and their focus areas. The unit is empowered toconceptualize and execute the most relevant communication interventions that need tobein place, and to produce the best media design and format.