CFA Wins 2012 CMMA Serviam Award

Sept 26th 2012

The Catholic Mass Media Awards (CMMA) has conferred on the Communication Foundation for Asia the 2012 Serviam Award for “its outstanding service to human development and spiritual uplift through the innovative use of various forms of the mass media.”

CFA was honored with CMMA’s top institutional award during a program attended by church leaders and communicators, media executives and celebrities at the Star Theater on September 25, 2012. CFA’s president, Fr. Filoteo Pelingon, MSC, and its Executive Director, Terry Hermano, received the trophy from Manila Archbishop Luis Antonio Tagle, who is the honorary chairman of CMMA, and Ambassador Antonio Cabangon-Chua, who is the chairman and president of CMMA.

Although the annual Catholic Mass Media Awards (CMMA) began in 1978, it was only in 2004 when the CMMA Foundation decided to launch the Serviam Awards. These were special awards to recognize institutions and individuals who embody CMMA’s goal of serving God through media, in the same spirit as its founder, Jaime L. Cardinal Sin. These separate awards honor those who contribute and transmit sound values in media-based programs and projects.

The Catholic Mass Media Awards were initiated by the Archdiocese of Manila as part of the observance of the International Social Communication Day. According to CMMA website, the Awards have been given out every year since then, “to stress the importance of mass media and to instill a sense of responsibility in communicators.” The theme of this year’s (the 34th) CMMA is: “Reflective silence and word: a richer communication of our faith.”

In the past, CFA has won awards for its products (mostly comics-magazines, also website, music album and video) and writers. This year’s Serviam Award is for the whole organization. As stated in the citation from CMMA: “Through its 44 years of existence, the CFA has creatively harnessed the power of mass media, from the traditional forms of print publications, radio, television, and video documentaries, to today’s sophisticated communications, to promote Christian values and social transformation.”

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